by Janet Gerhard | Oct 5, 2017 | Blog
According to just-released research from Accenture, complex customer buying journeys and disconnected channel partner networks are preventing B2B companies from delivering the personalized customer experiences that drive loyalty and growth. ‘B2B Customer Experience...
by Janet Gerhard | Sep 30, 2017 | Blog
It’s been a dramatic last 10 years for B2B sales teams. What worked a decade ago now makes modern buyers run for the hills. B2B sales cycles have changed. Salespeople and buyers have a new relationship with one another, and it has directly impacted the sales process....
by Janet Gerhard | Jul 20, 2016 | Blog
Kill the WOW and be Effortless Instead… What is the most important question hoteliers should be asking themselves as they weigh how to differentiate in a sea of sameness? Most would think it’s about customer satisfaction. Many would drill down into issues...
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