by Janet Gerhard | Jan 12, 2018 | Blog
Among Forrester’s just released 2018 customer experience predictions is its belief that B2B firms will move from “just selling” to customer success management (CSM). It is their contention that CSM practitioners earn trust by strengthening CX management maturity...
by Janet Gerhard | Oct 5, 2017 | Blog
According to just-released research from Accenture, complex customer buying journeys and disconnected channel partner networks are preventing B2B companies from delivering the personalized customer experiences that drive loyalty and growth. ‘B2B Customer Experience...
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